The redesign approach of Doris & Boris (formelrly Olly-London) website & store was all about giving a better online company prescence, branding, making better online shopping experience, uplifting the look of the entire shop by identifying top pages & products, optimize site structure and UX, that generates b, causing better sales funnel.
Used WordPress core with a Custom theme from scratch utilising the latest cross browser CSS3 / HTML5 solutions, with a bit of jQuery.
Custom tailored website back-end with Custom fields, post-types, custom Widgets and sidebars, where Admin having the possibility to change even the last piece of color / product / image / text on the website.
